ROLE: CD - Pitch / platform / brand ID: tagline, voice, tone, look and feel
CW: Jesse Stanton
DESIGNER: Nate Cepis

Sheetz is a convenience store. But more like a convenience store that got drunk and lost all its inhibitions and the result was actually pretty cool.

The Sheetz pitch was easily one of the most fun pitches I’ve ever worked on. It was also the first I creatively spearheaded, so winning it was a proud moment. The cherry on top was they wanted to produce the very campaign we pitched. So, for their big brand refresh, we gave it to them in a fun new line, an unapologetically liberated voice-in-your-head style, and a bold new look to celebrate the wild, liberating brand that Sheetz has always been to its legions of devoted Sheetz Freakz. (Along with a 150 page brand book that was more entertaining than most coffee table books.)

Brand Book

Social images

Insta vids