ROLE: ACD/Writer
DESIGNER: Kirk Damer
ECD: Dan Lucey

Nashville is becoming a very popular destination for tourists. Hotels are going up by the dozens and new restaurants are replacing old favorites. There is a feeling in the local community that they are slowly losing what makes Nashville special.

So when Virgin opened their new hotel they wanted to embrace this storied community, so we asked the locals to break in the hotel before the tourists did.

We invited them to have their way with our new hotel through a series of local billboards and wild postings.They then got a camera at check-in to document their firsts.

Wild postings

OOH images