ROLE: CD

During Covid, when every c-store and restaurant was touting mobile apps for the same functional order/pickup benefits, how could Sheetz rise above the clutter and provide the brand interaction that its loyal customers were so missing?

PRESS: North Carolina local news, Adage, Adweek, Campaign

Whether it’s mobile ordering a sandwich, scanning and paying for snacks, or racking up rewards with every purchase, the Sheetz app makes it feel like you’re winning your Sheetz run. So, we turned this winning feeling into an actual game show. With an actual celebrity host. At an actual Sheetz store. Each app benefit got its own unique game, and each game was turned into its own spot as a part of this summer campaign, blowing these unsuspecting Sheetz customers’ minds in the process.

The Way To Sheetz game show was a meaningful brand experience that provided content for a video campaign, PR, social media, radio, and even engaging customers at the gas pump. This was a fresh way to stand out in the sea of service industry mobile apps while safely bringing back the Sheetz magic to its beloved customers, and rewarding them for engaging with the brand.

Audio at the gas pumps