ROLE: CD
CD/Art Director: Sebastian Piacentini
CREATIVES: Maddie Horn / Rita Albert / Sam Altman / Lyns Descardes

Mucinex. Oh, the brand with that sentient booger? We’ll get to that.

While all the other OTC brands focus their ads on the misery of stuffy noses and sore throats. We went the opposite direction and created an entire brand platform dedicated to the feeling of coming back to yourself. Because with Mucinex, it’s never cold and flu season. It’s always Comeback Season.

AWARDED: Bronze WARC award - strategic campaign (WTF is a WARC award?) / Gold CHPA Award - Best new product launch campaign (for Kickstart)

PLATFORM CASE STUDY:

Just a smattering of instances where we had fun publicly brutalizing Mr. M.

KICKSTART

SINUS MAX

DOORDASH x MUCINEX